Summary
The Coca-Cola Company was established in 1886. The coca-cola company is the most popular of beverage industry and they are highly successful.The Coca-Cola Company is the most recognised trademark in the world and they have a lot of market share but they has the competitor that is Pepsi. Now the Coca Cola Company has over 300 brands of beverages such as Coke, Fanta, Lift, Sprite and etc. In 2002 The Coca-Cola Company developed the new products Coke with lemon and Vanilla Coke that it make The Coca-Cola Company has many profit from these products. The products of Coca Cola Company will sell at convenien stores and retail stores. These are many advertising to show to the consumers that it can remain the consumers about the product and it can increase the profit and the marketshare.
Personal Responce
The reason that I choose this company because I like to drink coke and I think this company is successful and popular of the beverage manufacturing. This company has the good marketing plan and has the marketshare around the world.
http://www.bookrags.com/essay-2003/6/14/53228/5227
Promsiri Janthapisit ID: 1500206675 No.3
Thursday, May 7, 2009
Business Plan
Summary
Nokia started business in Thailand for more than 10 years is now the leader in wireless communications business with a Pioneer and a leading role in the development of wireless communications services in Thailand As well as furthering the development of Thailand into a society of learning
.
Personal Response
In opinion, I think that it has a good communication service. because nowadays the competitor is increasing so company must find a new marketing plan and change the strategic for go with world economy.
www. Nokia.com
Nokia started business in Thailand for more than 10 years is now the leader in wireless communications business with a Pioneer and a leading role in the development of wireless communications services in Thailand As well as furthering the development of Thailand into a society of learning
.
Personal Response
In opinion, I think that it has a good communication service. because nowadays the competitor is increasing so company must find a new marketing plan and change the strategic for go with world economy.
www. Nokia.com
jirat Duangkoen No. 10
Marketing plan for " The Tool " offered by the Internet Tool Company,INC.(ITC)
1) The Market
Over 30 million people are currently using the Internet. Internet users are expected to grow in number by at least 25 percent each year for the next five years. The potential number of consumers for our Internet development tools is at least 20 million now with the potential for 30 million in two or three years. Recent trends indicate that, while Fortune 500 businesses will continue to seek out the Internet, faster growth will be seen in the home and small business market.
2) Market Segmentation
The market is divided into three relatively distinct segments: the corporate/professional segment, the small business segment, and the consumer segment.
3) Corporate/Professional Segment:
This market includes large corporations, institutions, government agencies, and professional developers. Internet development tools aimed at this market are expensive, costing upwards of $500; may take some time to master, even for seasoned technical developers; but provide the maximum number of options and flexibility in site design. Small Business Segment:
Internet development tools aimed at this market are mid-priced, typically costing from $100 to $500. They are designed to be used by people without development experience, although ease of use is a secondary feature to the ability to create the broad range of functionality likely to be required by a small business. Consumer Segment:
This segment is driven by low price (under $100) and ease of use, with breadth of functionality typically being sacrificed.
The consumer segment is the segment that ITC is positioning its product for.
4) Consumer Analysis
The target group of consumers for this product are heavy recreational computer users. They typically have used computers for three or more years. They have already used a commercial on-line service and have used at least several software packages extensively. They also tend to buy new software from time to time, if not regularly.
While the target group is increasingly buying software at retail outlets, many (especially those that tend to use their computers the most) buy their software through mail-order catalogs and quite a few order at least some software directly from the publisher. Even when buying software in retail outlets this group tends less to buy on impulse and are more apt to be looking for a specific item on which they are pre-sold. This group is most likely to be pre-sold by editorial coverage in computer publications such as reviews and product announcements and by word of mouth. Because this audience is exposed to so much information about so many competing products, it is most likely to decide on a particular item as a result of multiple exposure to information about a product—often from different types of sources.
Members of the target group tend to live in suburban or urban areas. They are typically male; aged thirty to forty-five; college educated; have a household income range between $40,000–$100,000; are homeowners; and hold professional jobs. Many belong to computer clubs.
They read two or more computer publications, a major metro newspaper, and one or more consumer magazines. While they watch television several hours per week their viewing tends to be less than average. They tend to listen to radio stations while they commute in their cars—tuning into a broad variety of formats.
5) Product Features and Benefits
Several products are already in the marketplace in the under $100 price range that offer similar functionality. These products offer powerful editing capability for text-only documents as well as for graphics. They give users the capability of moving large amounts of text or graphics into a form translatable into a language understood by the Internet.
ITC’s main distinctive feature is its intelligent agent. The benefit to consumers is that the product is easier to use and more flexible than competing products. The intelligent agent “walks” users step by step through the process of creating a document. The most similar competing product offers more passive help by using “placeholders” where the user places objects on a layout page. While the placeholder approach also gives users the ability to quickly assemble creative material, it does not give the user the flexibility of moving objects about.
Strengths
Engineering: As shown by the features of its first product, ITC has a strong competitive edge in its engineering capabilities. The intelligent agent is a leap ahead of its competitors. This strength should help ITC keep ahead of its competition in the future as well.
Fast Development Cycle: Even with a product offering superior capabilities, ITC was able to create its first product from scratch in a very short period of time. This ability coupled with superior engineering skills, should give ITC the ability to stay on the leading edge of product design over a sustained period of time.
Closeness to Market: Almost all key employees have a long experience of personal Internet use and keep in close touch with many in the industry and at different computer clubs who are also heavy Internet users. This gives ITC the ability to keep abreast of the marketplace and strong insight into the changing demands of its core customers.
Weaknesses
Financial: Even after raising the additional planned funding, the company will be substantially less well capitalized than some of its competitors. This would make it particularly difficult to finance the national advertising and promotion campaign that would be important if the company were to try to obtain shelf space at computer retailers nationwide.
No Market Presence: The company currently has no other products in the market or coming to the market soon. It has no relationship with any resellers. This contrasts with several competitors, who are already selling product through many outlets, including retailers, and competitors who have other offerings in their product line.
Weak Marketing and Sales Staff: The company has one marketing manager and no sales staff. The marketing manager has several years of experience in selling hardware add-ons direct to major corporate customers but no experience selling software or selling products to consumers.
5) Sales
ITC will sell the product via established direct-mail catalogs and through promotional efforts with computer clubs.
Direct-mail catalogs will be chosen on the basis of how closely the demographics of the catalogs match the demographics of ITC’s target market.
To prompt consumers to order direct, ITC will accept orders on the Internet and via a toll-free 800 line.
6) Advertising and Promotions
Because ITC’s budget is very limited, it will keep its message simple, emphasizing its product’s flexibility and ease of use.
With the company’s very limited budget, initial ads in direct mail catalogs will be small—typically no larger than 1/8 page. Ad copy will contrast with competitive products that are shrink-wrapped and sold at lower prices to less experienced computer users.
Press releases will first emphasize the company’s two key benefits. But they will also offer a lot of technical detail that will appeal to the editors and publications most important to effectively reaching the core target market.
The company’s top technical people will give talks at computer clubs, again to help position ITC on the leading edge.
Packaging will be subdued and professional-looking to further contrast ITC’s product with the competitor’s offerings.
7) Competitive Reaction
By positioning ITC’s product as the premier product at the top end of the price range, any price cutting by competitors will only help reinforce ITC’s premium positioning. While deep pocketed competitors may trumpet their products with expensive, colorful magazine ads, these ads will be unlikely to have much impact on ITC’s core audience of highly experienced computer users.
8) The Future
Because ITC has relatively weak marketing and financial strengths, it must rely upon continued product innovation to remain viable. Sooner or later competitors will mimic ITC’s features. However, ITC’s engineering and fast- to-market capabilities should allow it to stay one step ahead of competitors. And each new product feature will help ITC gain more publicity for its product.
Summary : Internet Tool Company, Inc. (ITC) has been formed to create Internet development tools. The market for Internet tools is growing very rapidly. ITC’s first development tool, “The Tool,” provides a major technical breakthrough by virtue of its “intelligent agent” feature. The intelligent agent makes it very easy to create documents and at the same time offers great flexibility in changing documents and other graphic material.
“The Tool” will be positioned as the premier Internet development tool for heavy computer users. ITC will target its marketing efforts narrowly at the core heavy user market. Because the product’s ease of use is of less importance to highly experienced computer users, ITC will give more marketing emphasis to the product’s other key benefit: flexibility.
ITC will completely avoid the retail store marketplace, where its lack of ability to fund expensive national and co-op advertising campaigns and its lack of presence in this marketplace would make it very difficult to compete or even gain entrance. Wholesalers and retailers are often more interested in the marketing support and name recognition that products enjoy than the product’s functionality and features. Instead, the product will be sold direct and via catalogs in a carefully targeted marketing campaign.
“The Tool” will be placed at the very high end of the consumer segment at $100 to further emphasize the product’s superiority and take advantage of the fact that consumers buying direct are less price sensitive than retail buyers.
Miss Wansupa Pimchaikul ID : 1500207921 No. 6
Canon Marketing (Thailand) Co.,Ltd.
Summary
Canon Marketing (Thailand) Co.,Ltd started out in 1994 the subsidiary of Canon Inc.Japan with the vision to make the best camera for the world. Canon is a specialist in digital imaging. has more than 195 companies worldwide and employees more than 90,000 people in research and development, production,sales and marketing activities. Canon has acquired 19,902 U.S. patents and has been the top 3 companies with the most number of patents for the last decade. Canon is the first in the world to initiate an estensive cartridge recycling program for reduce waste and preserve the enveronment. Canon Marketing (Thailand) Co.,Ltd has more than 44 enployees. a team of direct sales personel and a network of more than 118 dealers througout Thailand . It also 11 service center (Local line) to provide comprehensive customer service to Canon users.
Personal response
Canon is a companies expert in digital imaging. Has many products in company's machines such as camera, scanner and printer. Canon has service center to provide comprehensive customer service to Canon users and has a team of direct sales personnel enough for the target group. I think Canon Company has the quality Management System and easy to reach consumer. Which is beneficial to the company's sales will be.
WARAPORN SRINIANG NO.14 Section 2921 ID : 1500209679
Source : http://www.canon.co.th
Canon Marketing (Thailand) Co.,Ltd started out in 1994 the subsidiary of Canon Inc.Japan with the vision to make the best camera for the world. Canon is a specialist in digital imaging. has more than 195 companies worldwide and employees more than 90,000 people in research and development, production,sales and marketing activities. Canon has acquired 19,902 U.S. patents and has been the top 3 companies with the most number of patents for the last decade. Canon is the first in the world to initiate an estensive cartridge recycling program for reduce waste and preserve the enveronment. Canon Marketing (Thailand) Co.,Ltd has more than 44 enployees. a team of direct sales personel and a network of more than 118 dealers througout Thailand . It also 11 service center (Local line) to provide comprehensive customer service to Canon users.
Personal response
Canon is a companies expert in digital imaging. Has many products in company's machines such as camera, scanner and printer. Canon has service center to provide comprehensive customer service to Canon users and has a team of direct sales personnel enough for the target group. I think Canon Company has the quality Management System and easy to reach consumer. Which is beneficial to the company's sales will be.
WARAPORN SRINIANG NO.14 Section 2921 ID : 1500209679
Source : http://www.canon.co.th
Porsche, Volkswagen announce merger plan
Summary
According to the world economic crisis effects to many company in the world. Porsche and Volkswagen (VW) announce to merger plan into a new German vehicle giant company. The creation of an integrated car manufacturing group. The merged group would have 10 separate car brands under one management integrative leading company. Porsche already holds a majority stake in Volkswagen (VW) and made an audacious takeover.
Personal response
In my opinion I think that this agreement is good for this two companies and another companies because it will strongly merge group in the business in another reason. I think that many company want to go down about manufacturing investment. finally, I think that this two companies and another will get good things for develop new technologies.
Pornthep Thamvittayakul NO.11 section 2921 id.1500209430
Source http://money.ninemsn.com.au/article.aspx?id=810665
According to the world economic crisis effects to many company in the world. Porsche and Volkswagen (VW) announce to merger plan into a new German vehicle giant company. The creation of an integrated car manufacturing group. The merged group would have 10 separate car brands under one management integrative leading company. Porsche already holds a majority stake in Volkswagen (VW) and made an audacious takeover.
Personal response
In my opinion I think that this agreement is good for this two companies and another companies because it will strongly merge group in the business in another reason. I think that many company want to go down about manufacturing investment. finally, I think that this two companies and another will get good things for develop new technologies.
Pornthep Thamvittayakul NO.11 section 2921 id.1500209430
Source http://money.ninemsn.com.au/article.aspx?id=810665
Toyota tweaks sourcing plan for small car plant
Summary
Toyota is joint venture with the Kirloskar Group “Toyota Kirloskar Motor (TKM)” for invest in India.TKM meet with the fluctuation of the rupee so they are look for new country for import materials in order to save on import bills and reduct cost of manufacture and they have a “strategic” small car and start this plan in December 2010.
Personal response
After I reading finish, I think that it has a good strategic because nowadays world economy is bad so many company much to have a new marketing plan and change the strategic for go with world economy. I think that save cost is a good way for fluctuation of the economy. At last I think in future Toyota has a profit in the same past.
Source http://news.in.msn.com/business/article.aspx?cp-documentid=2712203
kittiwat kulsumphan no.21 section 2921
Toyota is joint venture with the Kirloskar Group “Toyota Kirloskar Motor (TKM)” for invest in India.TKM meet with the fluctuation of the rupee so they are look for new country for import materials in order to save on import bills and reduct cost of manufacture and they have a “strategic” small car and start this plan in December 2010.
Personal response
After I reading finish, I think that it has a good strategic because nowadays world economy is bad so many company much to have a new marketing plan and change the strategic for go with world economy. I think that save cost is a good way for fluctuation of the economy. At last I think in future Toyota has a profit in the same past.
Source http://news.in.msn.com/business/article.aspx?cp-documentid=2712203
kittiwat kulsumphan no.21 section 2921
Wednesday, May 6, 2009
Marketing Strategy Of 7-Eleven In Taiwan
Summarry
7-11 is convenience store on the most popular in Taiwan. Convenience stores in Taiwan, many are trying to compete with 7-11 but 7-11 however still the most popular areas are 7-11 in Taiwan up to 4,600 stores Although Taiwan is a small country and population. Not much, but the majority of the population has access 7-11 of more than 4 million people per day. 7-11 used to plan or marketing strategy to develop sales and profitability by highlighting the location of the service and products. 7-11 Select a location in the area population to travel to many places and used to obvious. 7-11 have to give emphatic to see plans to expand to areas where the population is crowded. need to provide consumers with more features in the 7-11 service is available 24 hour a weight advantage in the competition of products from 7-11 to focus on the quality of a product. 7-11 have to plan to develop the structure of food and beverage products, stable and more efficient.
Personal Respond
In my opinion I think 7-11 is an industry leader in the convenience store is popular with consumers as possible 7-11 is a good marketing plan since 7-11 has put the store location appropriate and distribute to areas where many 7-11 offering integrated , have a variety of products and quality. So I think it is a 7-11 convenience store to meet the needs of consumers and at the same time thoroughly 7-11 was accepted as a trust and received well by consumers same.
Supatha Nawanukraw No.9 Section 2921 Id 1500208226
source: http://www.oppapers.com/essays/Marketing-Strategy-7-Eleven-Taiwan/172726
7-11 is convenience store on the most popular in Taiwan. Convenience stores in Taiwan, many are trying to compete with 7-11 but 7-11 however still the most popular areas are 7-11 in Taiwan up to 4,600 stores Although Taiwan is a small country and population. Not much, but the majority of the population has access 7-11 of more than 4 million people per day. 7-11 used to plan or marketing strategy to develop sales and profitability by highlighting the location of the service and products. 7-11 Select a location in the area population to travel to many places and used to obvious. 7-11 have to give emphatic to see plans to expand to areas where the population is crowded. need to provide consumers with more features in the 7-11 service is available 24 hour a weight advantage in the competition of products from 7-11 to focus on the quality of a product. 7-11 have to plan to develop the structure of food and beverage products, stable and more efficient.
Personal Respond
In my opinion I think 7-11 is an industry leader in the convenience store is popular with consumers as possible 7-11 is a good marketing plan since 7-11 has put the store location appropriate and distribute to areas where many 7-11 offering integrated , have a variety of products and quality. So I think it is a 7-11 convenience store to meet the needs of consumers and at the same time thoroughly 7-11 was accepted as a trust and received well by consumers same.
Supatha Nawanukraw No.9 Section 2921 Id 1500208226
source: http://www.oppapers.com/essays/Marketing-Strategy-7-Eleven-Taiwan/172726
108 Shop to open 200 new stores
Summary
108 shop will explain 200 stores around country in this year for stimulate purchasing customer. Each stores invest 600,000 Bath. Manager of the board hope that 108 shop will grow 50% and income increase 30% from 2008. Shop sales grew by 8% in the first three months of this year. 108 shop have plan to explain service to free-of-charge utility bill payments for all from 30 store. 108 shop is be going to develop and explain house brand product for choice to customer.
Personal Response
In my opinion I think is a good project because in the macro perspective, we can see that the demand has declined due to the effect of the economic downturns. Consumers either move downward to buy house brand product to safe cost. House brand product is the quality goods but low cost. This poses an opportunity to house brand product from 108 shop at the same time. And free-of-charge utility bill payments it a good idea because sometime when the customer have service and shopping goods.
Nattahphong Damnoensawat No.23 ID.1500214703
www.bangkokpost.com/business/retail/14235/108-shop-to-open-200-new-stores
TrueMove launches package exclusively for True Group postpaid customers.
Summary:
The article inferred news which TrueMove launched a new project for the highly-anticipated iPhone3G mobile to plan price with marketing, Moreover, there are exclusively for postpaid customers to save their payments as more option to buy it that is packed with unique privileges and irresistible offers which include a special price, promotion, quality , and applications developed for use it. There are also exhibitions to arrange many exciting activities to entertain as well as to showcase it amazing capabilities to support advertisement for the interested persons and the public are invited to join this exciting.
Personal Response:
In my viewpoint, I think this marketing plan is a very smart one as well as creative idea because recently the popularity of iPhone has been increasing greatly or popular. Being the first to officially provide the iPhone could make a large sum of benefit for the company since there’s no other market share. The fact that TrueMove is the only company providing this without any rival means the company will be the only one people will buy reliable iPhone from. Moreover, the privileges and the promotion came with the purchase can also arouse the sale of the company and gain even more benefit. However, the price of the product might be a little too high for the middle to lower class target, and the sale might not be as high as it should. Cutting the price as the sale promotion might help solve this problem.
Ms. Phetcharat Tungphottaweesuk ID: 1500207384 Section: 2921 No. 5
Source:http://www.nationmultimedia.com/2009/01/13/technology/technology_30093091.php
Starbucks - Marketing Plan
Summary
Starbucks adverises two essential mission statements. First,strives to establish as the premier purveyor of the best coffee in the world . Starbucks bases its strategic campaign and communications on six indispensable philosophies ,work environment in which employees are treated with respect and dignity, incorporating diversity in all business aspects, purchasing, roasting and delivering fresh coffee, retaining satisfied customers, giving back to the community and environment, and developing profitability as it is pivotal to the company success.
The second mission statement reinforces its first objective. Starbucks is committing to a role of environmental leadership in the facets business. Starbucks researches current events and environmental issues, implements new solutions to stimulate change, purchases and sells environmentally friendly products instills environmental responsibility as a corporate value, and analyzes progress of environmental projects .
Personal Response
Starbucks is the world 's number one specialty coffee retailer. The location are owned by the company directly in ten countries. They have franchies and licensed locations, consumers can also find starbucks in grocery stores,other food and beverage distributors. I like this marketing plan because Starbucks retain satistied customer ans use environmentally firendly products .
Nisachol Charoenratpanya No.7 ID.1500208028
Source : http://www.peerpapers.com/essays/Starbucks-Marketing-Plan/157300.html
Starbucks adverises two essential mission statements. First,strives to establish as the premier purveyor of the best coffee in the world . Starbucks bases its strategic campaign and communications on six indispensable philosophies ,work environment in which employees are treated with respect and dignity, incorporating diversity in all business aspects, purchasing, roasting and delivering fresh coffee, retaining satisfied customers, giving back to the community and environment, and developing profitability as it is pivotal to the company success.
The second mission statement reinforces its first objective. Starbucks is committing to a role of environmental leadership in the facets business. Starbucks researches current events and environmental issues, implements new solutions to stimulate change, purchases and sells environmentally friendly products instills environmental responsibility as a corporate value, and analyzes progress of environmental projects .
Personal Response
Starbucks is the world 's number one specialty coffee retailer. The location are owned by the company directly in ten countries. They have franchies and licensed locations, consumers can also find starbucks in grocery stores,other food and beverage distributors. I like this marketing plan because Starbucks retain satistied customer ans use environmentally firendly products .
Nisachol Charoenratpanya No.7 ID.1500208028
Source : http://www.peerpapers.com/essays/Starbucks-Marketing-Plan/157300.html
Marketing Plan for Disney Toy Characters In Russia
Summery
Disney have market plan to expand their branches to Russia because they think that
They have a big opportunity to sell there toy at here. So they have a market plan to use there toy character to promote there toys. They believe that in the future they can make a lot of benefits from Russia. This country is very huge. They have a lot of people. So every companies are focusing at this country.
Personal Response
I like this plan because using our character to promote our toy. We have only win and win. The first thing, we will success in income when we can sell our product. And the second thing, when we use our toy character to promote if it’s popular, we can use it to promote the other goods. We will receive benefit from selling toy and get benefit from selling our toy character’s copyright.
Anuchit Rassamee No.20 Sec.2921
source: http://www.lotsofessays.com/viewpaper/1695034.html
Disney have market plan to expand their branches to Russia because they think that
They have a big opportunity to sell there toy at here. So they have a market plan to use there toy character to promote there toys. They believe that in the future they can make a lot of benefits from Russia. This country is very huge. They have a lot of people. So every companies are focusing at this country.
Personal Response
I like this plan because using our character to promote our toy. We have only win and win. The first thing, we will success in income when we can sell our product. And the second thing, when we use our toy character to promote if it’s popular, we can use it to promote the other goods. We will receive benefit from selling toy and get benefit from selling our toy character’s copyright.
Anuchit Rassamee No.20 Sec.2921
source: http://www.lotsofessays.com/viewpaper/1695034.html
Make Income Now with a Sample Internet Marketing Plan
Summary
The website http://NoRejectionRiches.ca provides a sample internet marketing plan; to help other build their own budget home based business. It works without time consuming creation of a product or service based on the infinity 80 system. It helps to develop income in a short time. The entrepreneur who is short of idea to launch their own internet marketing plan could build a list of qualified prospects for the customers. As the list is built, product could be added so to supplement the core infinity 800 system. The education offered is another aspect that gives the plan startup an advantage. Minimal “recruiting” makes it a unique part. The “get 2 to get2” approach makes this possible. Normal MLM programs train to sell and recruit via direct face to face approach but for infinity 800 systems do not require that, it make the plan straight forward to start and uses specific traffic generation techniques that drive and process leads. The courses include marketing business kid information and all the stags required and also ways to generate a list of customers. Another core part is the automatic reenrollment in a new cycle. The “follow me” mechanism provides freedom for owner so they are not being chained to typical jobs where they can’t get ahead. New leads who convert into customer simply follow and continue to build upon itself. This mechanism could prove vital in determining failure and success
Response
For my opinion, this website does really help the home based business owner a lot. The steps are rather easy and convenient for both owner and customers. This would help generate income without too much complication. The customer would also able to have their business as well. This would further lengthen the chain for their business, meaning as there are more customer, the list would continued so this would generate more income and with the increasing income, customer would able to turn into corner. This would help widen the market and make this business bigger.
source : http://www.prlog.org/10217799-make-income-now-with-sample-internet-marketing-plan.html
Worayok Chumthong No.13 ID: 1500209570
The website http://NoRejectionRiches.ca provides a sample internet marketing plan; to help other build their own budget home based business. It works without time consuming creation of a product or service based on the infinity 80 system. It helps to develop income in a short time. The entrepreneur who is short of idea to launch their own internet marketing plan could build a list of qualified prospects for the customers. As the list is built, product could be added so to supplement the core infinity 800 system. The education offered is another aspect that gives the plan startup an advantage. Minimal “recruiting” makes it a unique part. The “get 2 to get2” approach makes this possible. Normal MLM programs train to sell and recruit via direct face to face approach but for infinity 800 systems do not require that, it make the plan straight forward to start and uses specific traffic generation techniques that drive and process leads. The courses include marketing business kid information and all the stags required and also ways to generate a list of customers. Another core part is the automatic reenrollment in a new cycle. The “follow me” mechanism provides freedom for owner so they are not being chained to typical jobs where they can’t get ahead. New leads who convert into customer simply follow and continue to build upon itself. This mechanism could prove vital in determining failure and success
Response
For my opinion, this website does really help the home based business owner a lot. The steps are rather easy and convenient for both owner and customers. This would help generate income without too much complication. The customer would also able to have their business as well. This would further lengthen the chain for their business, meaning as there are more customer, the list would continued so this would generate more income and with the increasing income, customer would able to turn into corner. This would help widen the market and make this business bigger.
source : http://www.prlog.org/10217799-make-income-now-with-sample-internet-marketing-plan.html
Worayok Chumthong No.13 ID: 1500209570
Indy unveils new marketing plan
Summary
The Indianapolis Convention and Visitors Bureau (ICVA) is working hard to bring conventions and visitors to the city. The new conventions would open in 2011, making Indianapolis the 15th largest convention in the nation as an effort to step up the market. It uses a tag line “Raising the Game” as it unveiled it new slogan designed to brand the city to potential customers. President of ICVA stated that Hoosiers were never satisfied with status quo so they had to raise the bar and this slogan was adequate at capturing it. TCVA hope to shed the vanilla image is bringing Indianapolis into a new light. There were also trying to attract more people like Brian Lichty, a fireman, to the city. Ten new 15-secound advertisements would begin airing on May 4 in surroundings states such as Chicago and Louisville. This campaign would not matter if it does not help solving the $ 40 million plus problem. They need to get past CIB. It is so important that members of ICVA are presenting new campaign to city council as the convention association won’t have anything to sell as the money has already been used in their budget for the “Raising the Game”.
Response
I think the ICVA would bring success to the city. With the “Raising Game” strategy, more visitors would come to the city thus generating more income. In addition of the television ads, it would enhance the chance of success. Visitors would now able to enjoy new city and at the same time the ICVA would able to solve the problem so it’s a win-win situation.
source : http://www.wishtv.com/dpp/news/local/region_1/region1_wish_indianapolis_is_raising_the_game_20090422642
Manlika Salamad No.8 ID: 1500208093
The Indianapolis Convention and Visitors Bureau (ICVA) is working hard to bring conventions and visitors to the city. The new conventions would open in 2011, making Indianapolis the 15th largest convention in the nation as an effort to step up the market. It uses a tag line “Raising the Game” as it unveiled it new slogan designed to brand the city to potential customers. President of ICVA stated that Hoosiers were never satisfied with status quo so they had to raise the bar and this slogan was adequate at capturing it. TCVA hope to shed the vanilla image is bringing Indianapolis into a new light. There were also trying to attract more people like Brian Lichty, a fireman, to the city. Ten new 15-secound advertisements would begin airing on May 4 in surroundings states such as Chicago and Louisville. This campaign would not matter if it does not help solving the $ 40 million plus problem. They need to get past CIB. It is so important that members of ICVA are presenting new campaign to city council as the convention association won’t have anything to sell as the money has already been used in their budget for the “Raising the Game”.
Response
I think the ICVA would bring success to the city. With the “Raising Game” strategy, more visitors would come to the city thus generating more income. In addition of the television ads, it would enhance the chance of success. Visitors would now able to enjoy new city and at the same time the ICVA would able to solve the problem so it’s a win-win situation.
source : http://www.wishtv.com/dpp/news/local/region_1/region1_wish_indianapolis_is_raising_the_game_20090422642
Manlika Salamad No.8 ID: 1500208093
Marketing Plan-BMW 1-series in Germany
Summary
This marketing plan for the BMW 1-series aims to outline and analyse the market environment in Germany. Also, an evaluation of the strategic and operational orientation as well as the strength and weaknesses of the product should be given. Based on this, recommendations for the future direction and implementation of the marketing-mix will be given. Executive Summary In the competitive compact segment (short: C-segment) with increasingly demanding customers, BMW with its newly launched product clearly builds on its premium image as a sports car manufacturer. Although this is generally a good strategy, certain parts of the marketing mix need to be adjusted. Especially the high price of the product in comparison with its competitors is a potential problem. The following suggestions can be given to successfully built up a sustainable leading position in this segment, which is very important in terms of Customer-Lifetime-Value (CLV): - Reduction of quality problems - New technology development through increased R&D measures - Increased promotional measures focused on the target group - Strengthening of the dealer relationship - Development of new distribution channels.
Response
In my opinion,BMW is car in dream of anybody.Car is modren,luxury and durable but car's Europe slow devolop more than car's Japan as saving oil,saving energy etc.The target of BMW is people have good status but high price than worth the expense to price.So marketing plan of BMW,we have strenght to the product for customer see diffence between car's europe and car's japan and have distriction point when thinking car's europe the What are you think?.Create brand image for company and satify of custumer in long-term.
Miss.Kamomchanok Sathit Section.2921 No.18
http://www.grin.com/e-book/69455/marketing-plan-bmw-1-series-in-germany
This marketing plan for the BMW 1-series aims to outline and analyse the market environment in Germany. Also, an evaluation of the strategic and operational orientation as well as the strength and weaknesses of the product should be given. Based on this, recommendations for the future direction and implementation of the marketing-mix will be given. Executive Summary In the competitive compact segment (short: C-segment) with increasingly demanding customers, BMW with its newly launched product clearly builds on its premium image as a sports car manufacturer. Although this is generally a good strategy, certain parts of the marketing mix need to be adjusted. Especially the high price of the product in comparison with its competitors is a potential problem. The following suggestions can be given to successfully built up a sustainable leading position in this segment, which is very important in terms of Customer-Lifetime-Value (CLV): - Reduction of quality problems - New technology development through increased R&D measures - Increased promotional measures focused on the target group - Strengthening of the dealer relationship - Development of new distribution channels.
Response
In my opinion,BMW is car in dream of anybody.Car is modren,luxury and durable but car's Europe slow devolop more than car's Japan as saving oil,saving energy etc.The target of BMW is people have good status but high price than worth the expense to price.So marketing plan of BMW,we have strenght to the product for customer see diffence between car's europe and car's japan and have distriction point when thinking car's europe the What are you think?.Create brand image for company and satify of custumer in long-term.
Miss.Kamomchanok Sathit Section.2921 No.18
http://www.grin.com/e-book/69455/marketing-plan-bmw-1-series-in-germany
Children's Educational Toys Business Plan
Summary
ToyLearn education for children is developing a fun and lovely by Step 3 is divided into Number Toy the fun toys that teach children number skills. The second product is a name Letter Toy recommendations will help children quickly get the letter. The third product is Phonic Toy ToyLearn has identified three keys to success as a tool in sustainable business. Number one is to develop creative, educational, engaging toys. The second key is to ensure strict financial control. Finally, the last key to success is to listen to customers more efficiently and create mechanisms for feedback to improve products. Occasion a success because he has high confidence that a strong management.
My opinion
I think ToyLearn planned marketing environment and have excellent relationship building between the first family is perfect for families to develop and administer the system. And sold to the specific parents. And wholesale group which covers all the goals and I believe the company can be improved further because the birth rate continues to increase children's and parents continue to pay attention, and products of toys for children.
http://www.bplans.com/childrens_educational_toys_business_plan/executive_summary_fc.cfm
Patsaraporn Tummanoppasit n.12 section 2921 Id 1500209547
ToyLearn education for children is developing a fun and lovely by Step 3 is divided into Number Toy the fun toys that teach children number skills. The second product is a name Letter Toy recommendations will help children quickly get the letter. The third product is Phonic Toy ToyLearn has identified three keys to success as a tool in sustainable business. Number one is to develop creative, educational, engaging toys. The second key is to ensure strict financial control. Finally, the last key to success is to listen to customers more efficiently and create mechanisms for feedback to improve products. Occasion a success because he has high confidence that a strong management.
My opinion
I think ToyLearn planned marketing environment and have excellent relationship building between the first family is perfect for families to develop and administer the system. And sold to the specific parents. And wholesale group which covers all the goals and I believe the company can be improved further because the birth rate continues to increase children's and parents continue to pay attention, and products of toys for children.
http://www.bplans.com/childrens_educational_toys_business_plan/executive_summary_fc.cfm
Patsaraporn Tummanoppasit n.12 section 2921 Id 1500209547
ThaiBev continues commitment to “Safety Drive with ThaiBev’ campaign, kicking off a series of activities to promote safe holiday break
Summary
Thai Beverage Public Company Limited continues commitment to ‘Safety Drive with ThaiBev’ in order to promote traffic disciplines among drivers and to reduce roadway accident for the upcoming festive period and throughout the year. The campaign includes many activities such as handing out free stickers against drunk and drowsy driving, distributing of free ‘Safety drive booklet’, offering of TISI-standarded helmets to motorcyclists and etc.
Response
This is a good campaign from ‘ThaiBev’ and should be highly supported by the government. Although we can’t expect much about the result but it went along well. Anyway, the campaign will mean nothing if people didn’t care about their own safety first.
http://www.thaibev.com/th08/detailnews.aspx?ngID=309&tngID=2
Name Napaporn Poosawan No.15 Section 2921 ID 1500210420
Summary
Thai Beverage Public Company Limited continues commitment to ‘Safety Drive with ThaiBev’ in order to promote traffic disciplines among drivers and to reduce roadway accident for the upcoming festive period and throughout the year. The campaign includes many activities such as handing out free stickers against drunk and drowsy driving, distributing of free ‘Safety drive booklet’, offering of TISI-standarded helmets to motorcyclists and etc.
Response
This is a good campaign from ‘ThaiBev’ and should be highly supported by the government. Although we can’t expect much about the result but it went along well. Anyway, the campaign will mean nothing if people didn’t care about their own safety first.
http://www.thaibev.com/th08/detailnews.aspx?ngID=309&tngID=2
Name Napaporn Poosawan No.15 Section 2921 ID 1500210420
Tesco Lotus freezes prices for school opening season
Summary
Tesco Lotus has increased the save cost with new promotions for opening the season”Roll back to school” beneath “Tesco Lotus Chuay Khun Chuay Thai” campaign. Tesco Lotus confirms that the products are the same price during school opening period. There are more than 1000 products. Moreover it is the first time that Tesco Lotus offer 0% installment plan to 6 months in order to help the parents save the money before opening the season. Finally for adding the demand of Thai children so Tesco Lotus expands the various of products to cover more than in this year.
Respond
Tesco Lotus has the good promotion about reducing the price of product because each parents must spend a lot of money both expenditure and any accessory for studying in every year of opening the season. Besides some family has many children and they are necessary to spend more money. So this promotion can reducing about expenditure with parents and still match with economy situation now.
http://www.tescolotus.com/left.php?lang=th&menu=eco_th&data=rollback
Name Ekachai Lertpanitsatian No.2 Section 2921 ID 1500204787
Summary
Tesco Lotus has increased the save cost with new promotions for opening the season”Roll back to school” beneath “Tesco Lotus Chuay Khun Chuay Thai” campaign. Tesco Lotus confirms that the products are the same price during school opening period. There are more than 1000 products. Moreover it is the first time that Tesco Lotus offer 0% installment plan to 6 months in order to help the parents save the money before opening the season. Finally for adding the demand of Thai children so Tesco Lotus expands the various of products to cover more than in this year.
Respond
Tesco Lotus has the good promotion about reducing the price of product because each parents must spend a lot of money both expenditure and any accessory for studying in every year of opening the season. Besides some family has many children and they are necessary to spend more money. So this promotion can reducing about expenditure with parents and still match with economy situation now.
http://www.tescolotus.com/left.php?lang=th&menu=eco_th&data=rollback
Name Ekachai Lertpanitsatian No.2 Section 2921 ID 1500204787
Civic One-Make Race will be another hot favourite this year
Summary
Honda Automobile (Thailand) Co., Ltd. today launched Honda Racing Fest’ 2009 such as Jazz, Civic at Kaeng Krachan Phetchaburi province. This aim is promote of Honda’s car which producing the new Jazz. And this project can make a lot of people are interested because every racer can’t adapt your car. These things make every racers are equal for capacity of car. Moreover for winner will get the prize.
Respond
I think that this promotion is good. It is suitable for promotion in new Jazz. Moreover they can make it good because of having people participate a lot. When it is success, it can make people know and touch with good capability of car. But this promotion has disadvantage that it has much expenditure and effected with benefit of Honda Automobile Co., Ltd.
http://www.honda.co.th/th/news_release/inside.php?NewsId=118
Name Piyapong Hanpanich No.17 Section 2921 ID 1500211998
Summary
Honda Automobile (Thailand) Co., Ltd. today launched Honda Racing Fest’ 2009 such as Jazz, Civic at Kaeng Krachan Phetchaburi province. This aim is promote of Honda’s car which producing the new Jazz. And this project can make a lot of people are interested because every racer can’t adapt your car. These things make every racers are equal for capacity of car. Moreover for winner will get the prize.
Respond
I think that this promotion is good. It is suitable for promotion in new Jazz. Moreover they can make it good because of having people participate a lot. When it is success, it can make people know and touch with good capability of car. But this promotion has disadvantage that it has much expenditure and effected with benefit of Honda Automobile Co., Ltd.
http://www.honda.co.th/th/news_release/inside.php?NewsId=118
Name Piyapong Hanpanich No.17 Section 2921 ID 1500211998
Marketing Plan : Positioning
Summary:
Product positioning
Marketing strategy must be set STP to meet the needs of different consumers.
Positioning: Defining image of the product to the consumer's mind. The positioning products should not use the same selling point in promoting a competitive market. The selling point may have more than 1 point.
Showing the location of the perceptual map products used in the presentation and comparison with competitors.
Personal Responses:
In my thoughts. I think the positioning of the product is a good plan because it makes us aware of the needs of consumers at all. Or products and can evolve as consumers want. Each company may want a word or sentence that can make consumers clearly because those words or sentences may be the catalyst that enables consumers to know the products and may cause consumers to purchase more product
By : Chutima Khurusarttra "1500211337" No.16 Section 2921
Marketing Plan : Positioning
Summary :
Product positioning
Marketing strategy must be set STP to meet the needs of different consumers.
Positioning: Defining image of the product to the consumer's mind. The positioning products should not use the same selling point in promoting a competitive market. The selling point may have more than 1 point.
Showing the location of the perceptual map products used in the presentation and comparison with competitors.
Personal Respones :
In my thoughts. I think the positioning of the product is a good plan because it makes us aware of the needs of consumers at all. Or products and can evolve as consumers want. Each company may want a word or sentence that can make consumers clearly because those words or sentences may be the catalyst that enables consumers to know the products and may cause consumers to purchase more product.
By : Chutima Khurusarttra "1500211337" No.16 Section 2921
Monday, May 4, 2009
Middle America boosts sales at Wal-Mart
summary
The text is about Wal-Mart is seizing business from the rest of retail America where is sell a product. last month had fallen 13 per dent, also addmitted that is sales were down by the same amount last month. However, the strategy employed by Wal-Mart two years ago, anticipating the US recession, is paying off. Back then, Wal-Mart sought to introduce new product ranges that would attract Middle America.
personal response
In my opinion I think that it is bad news and now the economy is low. Two or Three later I think the economy is very bad. You can see from the resource in the earth that decrease from the primary. If we keep the resource, in the future we will have a resource to use. And I think every country have a problem from economy such as in the middle USA , the company have a problem from marketing that it from the price of product. Then they must discount a salary from employee and the employee have been out of work.
source: http://business.timesonline.co.uk/tol/business/industry_sectors/retailing/article5289637.ece
PRATCHAYA KARAKUN NO.22 SECTION:2921
The text is about Wal-Mart is seizing business from the rest of retail America where is sell a product. last month had fallen 13 per dent, also addmitted that is sales were down by the same amount last month. However, the strategy employed by Wal-Mart two years ago, anticipating the US recession, is paying off. Back then, Wal-Mart sought to introduce new product ranges that would attract Middle America.
personal response
In my opinion I think that it is bad news and now the economy is low. Two or Three later I think the economy is very bad. You can see from the resource in the earth that decrease from the primary. If we keep the resource, in the future we will have a resource to use. And I think every country have a problem from economy such as in the middle USA , the company have a problem from marketing that it from the price of product. Then they must discount a salary from employee and the employee have been out of work.
source: http://business.timesonline.co.uk/tol/business/industry_sectors/retailing/article5289637.ece
PRATCHAYA KARAKUN NO.22 SECTION:2921
Sunday, May 3, 2009
Marketing plan for PlayStation 2 (Sony)
Summary
This marketing plan tells that Sony focus specified to increase the sales of Play Station 2(PS2). They are running the marketing objectives, target market and product mix strategies for Sony PS2. The company's mission is to design products that improve user experience with both work and entertainment technology. They have key macroeconomic which can successes are the importance of price, the customers always look for the best price. The importance of distribution of channels, the area of digital and communication which are the marketing mix channel and online sales which is cost-saving distribution channels. They don’t really have problem about microeconomic because Sony is a market leader. PS2 have a weakness point which is more expansive than some competitors but they still are the leader because Sony has a great brand image.
Personal Response
After I finish reading, I think that Sony have many ways to increase the sale of PS2; price sensitivity, new distribution channels etc. They are intensive in every analysis. In Thailand, PS2 is very popular in youth because there are many types of game such as winning eleven, harvest moon, resident evil etc. I believe PS2 is more growing because CD game of PS2 is continued selling and the maker will develop CD game for increasing the sales.
Name: Nonn Kusalo ID:1500202732 Section: 2921 No.1Source: http://www.ivoryresearch.com/sample15.php
Friday, May 1, 2009
Coffee export of Silvera & Sons
Summary
SIlvera & Sons Ltd. is a coffee export company. The company imports coffee beans grown in Brazil to Brazilian brokers and wholesalers and also to other countries. The company claims to have a high demand for coffee. The company is aiming to have a good business relationship with its existing customers and also the potential ones by delivering the guaranteed quality coffee.
Personal response
I think this is a standard sample of a company's mission / objective sheet. The trick is to repeat the positive points over and over to convince customers to do business with us.
Ms. Chisanucha Yuwansri No. 4 1500206956
Source:http://www.bplans.com/coffee_shop_and_internet_cafe_business_plan_templates.cfm
SIlvera & Sons Ltd. is a coffee export company. The company imports coffee beans grown in Brazil to Brazilian brokers and wholesalers and also to other countries. The company claims to have a high demand for coffee. The company is aiming to have a good business relationship with its existing customers and also the potential ones by delivering the guaranteed quality coffee.
Personal response
I think this is a standard sample of a company's mission / objective sheet. The trick is to repeat the positive points over and over to convince customers to do business with us.
Ms. Chisanucha Yuwansri No. 4 1500206956
Source:http://www.bplans.com/coffee_shop_and_internet_cafe_business_plan_templates.cfm
Thursday, April 16, 2009
Oustside Reading "Marketing"
Dear Students Section 2921:
Welcome to EN 312 Knowledge Sharing I would like for you to share your response/feedback to the article you have just read. Please provide the sources of your article: name of the book/newspaper/journal/website including writer's name and publishing date. Write a brief summary too!
A. Rujee
Welcome to EN 312 Knowledge Sharing I would like for you to share your response/feedback to the article you have just read. Please provide the sources of your article: name of the book/newspaper/journal/website including writer's name and publishing date. Write a brief summary too!
A. Rujee
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