Coco Cola Marketing Plan

Summary

The Coca-Cola Company was established in 1886. The coca-cola company is the most popular of beverage industry and they are highly successful.The Coca-Cola Company is the most recognised trademark in the world and they have a lot of market share but they has the competitor that is Pepsi. Now the Coca Cola Company has over 300 brands of beverages such as Coke, Fanta, Lift, Sprite and etc. In 2002 The Coca-Cola Company developed the new products Coke with lemon and Vanilla Coke that it make The Coca-Cola Company has many profit from these products. The products of Coca Cola Company will sell at convenien stores and retail stores. These are many advertising to show to the consumers that it can remain the consumers about the product and it can increase the profit and the marketshare.


Personal Responce

The reason that I choose this company because I like to drink coke and I think this company is successful and popular of the beverage manufacturing. This company has the good marketing plan and has the marketshare around the world.



http://www.bookrags.com/essay-2003/6/14/53228/5227


Promsiri Janthapisit ID: 1500206675 No.3