Summary
Toyota is joint venture with the Kirloskar Group “Toyota Kirloskar Motor (TKM)” for invest in India.TKM meet with the fluctuation of the rupee so they are look for new country for import materials in order to save on import bills and reduct cost of manufacture and they have a “strategic” small car and start this plan in December 2010.
Personal response
After I reading finish, I think that it has a good strategic because nowadays world economy is bad so many company much to have a new marketing plan and change the strategic for go with world economy. I think that save cost is a good way for fluctuation of the economy. At last I think in future Toyota has a profit in the same past.
Source http://news.in.msn.com/business/article.aspx?cp-documentid=2712203
kittiwat kulsumphan no.21 section 2921
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