Indy unveils new marketing plan

Summary

The Indianapolis Convention and Visitors Bureau (ICVA) is working hard to bring conventions and visitors to the city. The new conventions would open in 2011, making Indianapolis the 15th largest convention in the nation as an effort to step up the market. It uses a tag line “Raising the Game” as it unveiled it new slogan designed to brand the city to potential customers. President of ICVA stated that Hoosiers were never satisfied with status quo so they had to raise the bar and this slogan was adequate at capturing it. TCVA hope to shed the vanilla image is bringing Indianapolis into a new light. There were also trying to attract more people like Brian Lichty, a fireman, to the city. Ten new 15-secound advertisements would begin airing on May 4 in surroundings states such as Chicago and Louisville. This campaign would not matter if it does not help solving the $ 40 million plus problem. They need to get past CIB. It is so important that members of ICVA are presenting new campaign to city council as the convention association won’t have anything to sell as the money has already been used in their budget for the “Raising the Game”.

Response
I think the ICVA would bring success to the city. With the “Raising Game” strategy, more visitors would come to the city thus generating more income. In addition of the television ads, it would enhance the chance of success. Visitors would now able to enjoy new city and at the same time the ICVA would able to solve the problem so it’s a win-win situation.


source : http://www.wishtv.com/dpp/news/local/region_1/region1_wish_indianapolis_is_raising_the_game_20090422642

Manlika Salamad No.8 ID: 1500208093