Marketing Plan : Positioning

Summary :

Product positioning

Marketing strategy must be set STP to meet the needs of different consumers.

Positioning: Defining image of the product to the consumer's mind. The positioning products should not use the same selling point in promoting a competitive market. The selling point may have more than 1 point.

Showing the location of the perceptual map products used in the presentation and comparison with competitors.

Personal Respones :

In my thoughts. I think the positioning of the product is a good plan because it makes us aware of the needs of consumers at all. Or products and can evolve as consumers want. Each company may want a word or sentence that can make consumers clearly because those words or sentences may be the catalyst that enables consumers to know the products and may cause consumers to purchase more product.

By : Chutima Khurusarttra "1500211337" No.16 Section 2921

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