Starbucks - Marketing Plan

Summary
Starbucks adverises two essential mission statements. First,strives to establish as the premier purveyor of the best coffee in the world . Starbucks bases its strategic campaign and communications on six indispensable philosophies ,work environment in which employees are treated with respect and dignity, incorporating diversity in all business aspects, purchasing, roasting and delivering fresh coffee, retaining satisfied customers, giving back to the community and environment, and developing profitability as it is pivotal to the company success.
The second mission statement reinforces its first objective. Starbucks is committing to a role of environmental leadership in the facets business. Starbucks researches current events and environmental issues, implements new solutions to stimulate change, purchases and sells environmentally friendly products instills environmental responsibility as a corporate value, and analyzes progress of environmental projects .

Personal Response
Starbucks is the world 's number one specialty coffee retailer. The location are owned by the company directly in ten countries. They have franchies and licensed locations, consumers can also find starbucks in grocery stores,other food and beverage distributors. I like this marketing plan because Starbucks retain satistied customer ans use environmentally firendly products .

Nisachol Charoenratpanya No.7 ID.1500208028
Source : http://www.peerpapers.com/essays/Starbucks-Marketing-Plan/157300.html