Summary
108 shop will explain 200 stores around country in this year for stimulate purchasing customer. Each stores invest 600,000 Bath. Manager of the board hope that 108 shop will grow 50% and income increase 30% from 2008. Shop sales grew by 8% in the first three months of this year. 108 shop have plan to explain service to free-of-charge utility bill payments for all from 30 store. 108 shop is be going to develop and explain house brand product for choice to customer.
Personal Response
In my opinion I think is a good project because in the macro perspective, we can see that the demand has declined due to the effect of the economic downturns. Consumers either move downward to buy house brand product to safe cost. House brand product is the quality goods but low cost. This poses an opportunity to house brand product from 108 shop at the same time. And free-of-charge utility bill payments it a good idea because sometime when the customer have service and shopping goods.
Nattahphong Damnoensawat No.23 ID.1500214703
www.bangkokpost.com/business/retail/14235/108-shop-to-open-200-new-stores
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