The article inferred news which TrueMove launched a new project for the highly-anticipated iPhone3G mobile to plan price with marketing, Moreover, there are exclusively for postpaid customers to save their payments as more option to buy it that is packed with unique privileges and irresistible offers which include a special price, promotion, quality , and applications developed for use it. There are also exhibitions to arrange many exciting activities to entertain as well as to showcase it amazing capabilities to support advertisement for the interested persons and the public are invited to join this exciting.
Personal Response:
In my viewpoint, I think this marketing plan is a very smart one as well as creative idea because recently the popularity of iPhone has been increasing greatly or popular. Being the first to officially provide the iPhone could make a large sum of benefit for the company since there’s no other market share. The fact that TrueMove is the only company providing this without any rival means the company will be the only one people will buy reliable iPhone from. Moreover, the privileges and the promotion came with the purchase can also arouse the sale of the company and gain even more benefit. However, the price of the product might be a little too high for the middle to lower class target, and the sale might not be as high as it should. Cutting the price as the sale promotion might help solve this problem.
Ms. Phetcharat Tungphottaweesuk ID: 1500207384 Section: 2921 No. 5
Source:http://www.nationmultimedia.com/2009/01/13/technology/technology_30093091.php
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