Marketing Strategy Of 7-Eleven In Taiwan

Summarry
7-11 is convenience store on the most popular in Taiwan. Convenience stores in Taiwan, many are trying to compete with 7-11 but 7-11 however still the most popular areas are 7-11 in Taiwan up to 4,600 stores Although Taiwan is a small country and population. Not much, but the majority of the population has access 7-11 of more than 4 million people per day. 7-11 used to plan or marketing strategy to develop sales and profitability by highlighting the location of the service and products. 7-11 Select a location in the area population to travel to many places and used to obvious. 7-11 have to give emphatic to see plans to expand to areas where the population is crowded. need to provide consumers with more features in the 7-11 service is available 24 hour a weight advantage in the competition of products from 7-11 to focus on the quality of a product. 7-11 have to plan to develop the structure of food and beverage products, stable and more efficient.

Personal Respond
In my opinion I think 7-11 is an industry leader in the convenience store is popular with consumers as possible 7-11 is a good marketing plan since 7-11 has put the store location appropriate and distribute to areas where many 7-11 offering integrated , have a variety of products and quality. So I think it is a 7-11 convenience store to meet the needs of consumers and at the same time thoroughly 7-11 was accepted as a trust and received well by consumers same.

Supatha Nawanukraw No.9 Section 2921 Id 1500208226

source: http://www.oppapers.com/essays/Marketing-Strategy-7-Eleven-Taiwan/172726