Marketing plan for PlayStation 2 (Sony)

Summary

This marketing plan tells that Sony focus specified to increase the sales of Play Station 2(PS2). They are running the marketing objectives, target market and product mix strategies for Sony PS2. The company's mission is to design products that improve user experience with both work and entertainment technology. They have key macroeconomic which can successes are the importance of price, the customers always look for the best price. The importance of distribution of channels, the area of digital and communication which are the marketing mix channel and online sales which is cost-saving distribution channels. They don’t really have problem about microeconomic because Sony is a market leader. PS2 have a weakness point which is more expansive than some competitors but they still are the leader because Sony has a great brand image.

Personal Response

After I finish reading, I think that Sony have many ways to increase the sale of PS2; price sensitivity, new distribution channels etc. They are intensive in every analysis. In Thailand, PS2 is very popular in youth because there are many types of game such as winning eleven, harvest moon, resident evil etc. I believe PS2 is more growing because CD game of PS2 is continued selling and the maker will develop CD game for increasing the sales.

Name: Nonn Kusalo ID:1500202732 Section: 2921 No.1
Source: http://www.ivoryresearch.com/sample15.php